Servi.org relies on nationwide, online donations for financial support. Their obsolete platform allowed basic PayPal functionality and a paid membership area, but users reported difficulty submitting offerings and accessing content.
Alongside the board of directors, we developed a “goal-based giving” concept. Based on market research, we discovered that reaching potential donors is far more effective when solicitations are structured around short-term, specific objectives rather than general requests.
The result is a mobile friendly platform with easy, recurring payment options, subscriptions and downloadable content. Customized from the ground up, SERVI.ORG continues to reap the benefits of our ROI-driven approach.View project