Blink Case Study Library

Our most successful clients are doing two things well:

  • 01 Engaging their target audiences by sparking compelling curiosity.
  • 02 Converting prospects into donors & buyers with authenticity & authority.

These are their stories.

Enterprise SaaS

$34M Pipeline. No MQL Targets.

Account-based program. Pipeline contribution replaced lead volume. Sales cycle compressed.

B2B Saas / Enterprise Software · 15 months
Disease Research

Top 12% Drove 64% of Revenue.

Top-fundraiser activation, not platform replacement. $14M in incremental peer-to-peer revenue.

Nonprofit / Health Research And Advocacy · 20 months
Construction SaaS

$480K Hiding in Plain Sight

1,400 dead leads. One reactivation campaign. Eleven times return.

Construction Technology / B2B Saas · 8 months
Home Services

Spent 58% Less. Booked 31% More.

Cut the bottom two-thirds of the campaign. Watched the business grow.

Home Services / Hvac Repair And Installation · 6 months
Outdoor E-Commerce

The Brand Wasn't the Problem.

Customer interviews killed the rebrand. Conversion surgery lifted AOV by 26%.

E-Commerce / Specialty Retail · 5 months
Pediatric Healthcare

247% More Patients.

Specificity converts. Eight procedure pages. One waitlist for the first time ever.

Healthcare / Pediatric Dentistry · 7 months
Legal Services

Video Beat Text by 312%.

Three attorneys. One afternoon of filming. A fourth hire within five months.

Legal Services / Family Law · 4 months
Industrial Manufacturing

$1.2M of Stalled Pipeline, Recovered.

240 dormant opportunities. Personal video outreach. A 20× return.

B2B Manufacturing / Industrial Equipment · 9 months
Boutique Fitness

Members Are the Marketing.

73% of new acquisitions through referrals. At a third of the projected budget.

Health And Wellness / Fitness · 5 months
K-12 Education

The Dashboard Was Lying.

Real conversion tracking turned $580 per customer into $148. And tripled enrollments.

Education / Academic Tutoring · 6 months
DTC Skincare

Fix the Foundation First.

47% cart abandonment. Four checkout fixes. ROAS doubled before scaling a dollar.

E-Commerce / Beauty And Personal Care · 5 months
Hospitality

Own Your Audience.

Zero to 14,200 emails. 38% lift in repeat revenue. Less rent paid to the platforms.

Hospitality / Restaurant · 7 months
Wedding Photography

Past Clients Are the Strategy.

64% of bookings from referrals. Instagram repositioned as validation, not acquisition.

Wedding Photography / Event Services · 6 months
Auto Services

Google Maps Beat the Rebuild.

67% more inquiries. Review velocity 8× higher. The website rebuild deferred indefinitely.

Automotive Services / Repair · 5 months
B2B Logistics

Cold Lists Lie. Trigger Events Don't.

Sales call embed killed the original plan. Vertical-specific outreach returned 4.8×.

B2B Logistics / Freight Brokerage · 8 months
Commercial Roofing

Storm Season, 8.4× Return.

Drone footage in the affected ZIPs. Year-round advertising abandoned. Profitability up.

Construction / Commercial Roofing · 6 months
Online Education

Convert First. Scale Second.

Webinar follow-ups, cart recovery, and licensure-cycle re-engagement. 41% from existing traffic.

Online Education / Professional Certification · 7 months
Property Management

Qualified Tours Beat Pretty Photos.

Pre-tour quiz. 73% more qualified tours. The portfolio-wide photography refresh deferred.

Real Estate / Property Management · 6 months
Medical Aesthetics

Quizzes Beat Forms by 312%.

Fifteen-question intake. Treatment-matched consultations. Cost per patient dropped 71%.

Healthcare / Medical Aesthetics · 5 months
Sustainable Fashion

Product First. Mission Second.

A/B testing settled the debate. The audience decided. Brand storytelling moved to retention.

E-Commerce / Sustainable Fashion · 5 months
B2B Cybersecurity

Case Studies Beat Thought Leadership.

4.7× more qualified leads. Sales cycle cut from nine months to six. Keynotes came later.

B2B Cybersecurity / Managed Services · 8 months
Specialty Coffee

Wholesale Was the Answer.

DTC was 4.2× less profitable per customer. Resources moved. Revenue grew 38%.

Specialty Food And Beverage / Coffee · 6 months
Hospital System

4.2× More Patient Volume.

Service lines beat the system brand. 47,000 attributed appointments. Cost per patient: $290 → $98.

Healthcare / Hospital System · 18 months
Disaster Relief

218% Larger Gifts.

Donor-as-hero narrative for disaster windows. 31% of one-time givers became sustainers.

Nonprofit / International Humanitarian Relief · 24 months
Regional Banking

Branches Beat the Brand.

71% of new accounts came from local search. Centralized brand spend repositioned as cross-sell.

Financial Services / Regional Banking · 14 months
Environmental Nonprofit

Lapsed Beat Cold by Far.

$3.8M recovered from dormant donors. 41% of fundraising from segments already on file.

Nonprofit / Environmental Advocacy · 16 months
Franchise Retail

Local Beat National 3.4×.

Franchisee-level infrastructure. 40% lower cost per visit. National media became awareness only.

Retail / Franchise Operations · 20 months
Research University

Adult Learners, Real Revenue.

2,400 incremental enrollments. Higher per-student net revenue. Undergrad demoted to brand support.

Higher Education / University Enrollment · 22 months
Pharmaceutical

Conversion Before Awareness.

Patient-to-prescriber pathway. 4.1× the prescription growth of awareness-led media.

Pharmaceutical / Consumer Health · 24 months
Art Museum

Tickets Are the Front Door.

$4.7M in incremental membership revenue. Visitor-to-member pathway, not ticket optimization.

Cultural Institution / Nonprofit Museum · 18 months
Enterprise SaaS

$34M Pipeline. No MQL Targets.

Account-based program. Pipeline contribution replaced lead volume. Sales cycle compressed.

B2B Saas / Enterprise Software · 15 months
Disease Research

Top 12% Drove 64% of Revenue.

Top-fundraiser activation, not platform replacement. $14M in incremental peer-to-peer revenue.

Nonprofit / Health Research And Advocacy · 20 months
Construction SaaS

$480K Hiding in Plain Sight

1,400 dead leads. One reactivation campaign. Eleven times return.

Construction Technology / B2B Saas · 8 months
Home Services

Spent 58% Less. Booked 31% More.

Cut the bottom two-thirds of the campaign. Watched the business grow.

Home Services / Hvac Repair And Installation · 6 months

We give you the tools & training to make change happen. We make sustainable growth possible.

Effectiveness in digital marketing is the capacity to influence every dimension of user behavior — by tailoring every dimension of user experience, and guiding our creativity through market research.

When all you have is a hammer, everything looks like a nail. There is seldom a single solution for sustainable business growth. We combine an array of technical, design, and consultative elements to achieve optimal results.

Our mission is to provide a route for exponential sales growth to every customer — by using market research to inform every campaign we create, and by soliciting weekly, data-driven feedback that tells us what the next steps should be.

What is Digital Marketing?

Unless you have a traffic source, a defined destination that measures data, and the capability to pivot based on the data — you're not marketing.

The process is non-linear. We continually build new collateral — web pages, ads, videos, campaigns, pricing experiments — in response to new insights. Every prospect that converges on the target arrived through a different path: SEO, paid search, email reactivation, video outreach, referral. The art is recognizing the path that's working today and following it before it shifts.

We have one product:
Marketing leadership.

Our skills — web design, ad creation, sales funnels, graphic arts — are not our products. They are tools we use to accomplish our mission.

N E S W