Most of our clients would cite "excellence in project management" as the main reason they would never work with anyone else. From the initial bid to the iterative design process to architecting your next viral campaign, we're a measure-twice, cut-once kind of shop. Here's the way we do it, based on twenty years of experience and great communication skills.
Our process begins by listing each page to be built, then using SlickPlan to draw a sitemap and attach a page-by-page summary of ideas, content, functionality, and media items to be included. The client signs off on the annotated wireframe.
Some agencies improvise on a page-by-page basis, leading to bugs and copious revisions. We've found that even complex websites are usually comprised of 10 to 15 distinct types of content blocks. By building them all first and testing them comprehensively, we won't have to debug often — saving you time and money.
By the time we're building pages, most of the coding is already done — freeing us up to gather feedback. It's crucial at this point to leave all of the copy & images blank, except for headings. Determining the appropriate SEO structure also happens in this phase. We request your sign-off on this phase as well.
By framing the site first, we know which word counts and headings to use for each content block. Whether we write the copy or you do, never work on copy first. There's a disciplined art to copy uniformity within a predetermined design structure.
Photos, video, charts, icons, infographics — this is the 5th and final step. By now, each page should be nearing its final form, and since code & copy have already been tested and approved, site launch will happen on schedule.
In order to understand whether we're successful, we must first identify the nature of our goals. Goals can be financial, intangible, technical, or formative. Financial goals relate directly to sales & donations. Intangible goals usually involve aesthetics, design, or anything that can't be measured empirically. Technical goals might suggest a Salesforce integration or website migration. Formative goals deepen our understanding of clients and their audiences.
As a full-service digital marketing agency, we offer a full spectrum of creative, technical, and data analytics services. Once we've determined the nature of our goals, identifying the tools to be used is the next, crucial step. From web development to TV ads, Squidgenda is well equipped to improvise, adapt, and overcome all obstacles.
There are three spheres of responsibility in almost any marketing endeavor: the agency's (ours), the client's (yours), and scenarios involving 3rd-party vendors. In order to fulfill the project timeline, discussing who will "own" each task is crucial. By planning meticulously in advance, we avoid communication breakdowns.
At every meeting, we ask our clients to rate the success of each project goal, with "10" being the most desirable outcome and "1" being the lowest. Squidgenda offers an assessment score of our own as well. These assessments efficiently summarize any concerns either party might have, and open the door for productive discussion and discovery.
In order to create value, we must first understand your audience and your value proposition. This includes a deeper dive into your mission and organization culture. From there, we can determine applicable KPIs and craft solutions to meet our agreed-upon goals.
We review your existing marketing collateral, beginning with your website and extending to any materials your customers or donors regularly encounter on their purchase journeys. We'll also address your target audiences and how the work we're about to do may impact your messaging.
It's now time to review Squidgenda's data-driven approach to digital marketing. This includes an introduction to analytics and heat mapping. Marketing wins by the numbers! We can also offer market research options to complement an upcoming website build. Seeking feedback before making decisions is a shorter, more cost-effective route to success.
We typically present three pricing options: Good, Better, Best. By developing a comprehensive understanding of what has made you successful up to this point, we hope to present a proposal that is relevant, timely, and cost-effective.
Tell us where the disconnect is. We'll show you what we'd test first, and walk you through how we'd structure the engagement.
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